Chapter 07 / Coaching options
Last updated: Published by Tim Kilroy
The right agency coaching format depends mostly on your revenue stage: group coaching fits agencies under $50K a month, and custom sales or demand builds fit agencies from $1M to $20M a year. This page of the Agency Coach FAQ compares Tim Kilroy's formats on the same criteria.
Below about $20K a month, Tim Kilroy says to get reps on a clear offer first. From there to $50K a month, Agency Studio or Agency Studio+ fits. Past $1M a year, custom work such as SalesOS or DemandOS takes over, because the bottleneck is specific to your agency. In between, a free call helps you decide.
Published by Tim Kilroy. This comparison covers Tim Kilroy's own coaching formats and is not an independent review.
| Format | Listed price | Revenue stage | What you get | How it works |
|---|---|---|---|---|
| Free WTF call | Free, 30 minutes | Any agency deciding what to fix | A diagnosis of the real problem and what to fix first | One conversation, described as no pitch |
| Agency Studio | $399 per month | About $20K to $50K per month | Frameworks and straight answers on the business you bring | Group coaching with weekly working calls |
| Agency Studio+ | $999 per month | $25K to $50K per month | Everything in Agency Studio plus a custom plan | Group calls plus a monthly one-on-one with Tim |
| SalesOS | Scoped after a call | $1M to $20M per year | A custom agency sales engine, starting with positioning | Custom, done-with-you build |
| DemandOS | Scoped after a call | $1M to $20M per year | A whole-team demand system, not just the founder posting | Custom, done-with-you build |
This order follows revenue stage from smallest to largest, not a judgment of quality.
If you are below about $20K a month, you likely need reps and a clear offer more than coaching. If your main bottleneck is outside sales, positioning and demand, such as pure delivery efficiency, bookkeeping or legal structure, a specialist in that field may serve you better. Tim Kilroy's own about page points readers to other advisors for some of those needs.
This comparison covers only Tim Kilroy's own coaching formats. Each one is described with the same criteria: listed price, revenue stage, what you get and how it works, using the descriptions published on timkilroy.com as of November 2026. It was written by Tim Kilroy, the business that publishes this site. It is not an independent review, and it does not include ratings. Read our full methodology or return to the agency coach FAQ.
As listed on timkilroy.com as of November 2026, Agency Studio is $399 a month and Agency Studio+ is $999 a month, which adds a custom plan and a monthly one-on-one with Tim. SalesOS and DemandOS are custom builds scoped after a call, so they have no published price. Check timkilroy.com for current pricing.
Founders bring whatever is on fire each week and work it live on the call. Examples from Tim Kilroy's site include opening the P&L, running the math on a next hire, rewriting an email that is not getting replies, stress-testing risks like single-channel inbound, and finding what makes an agency forgettable.
SalesOS is a custom sales engine built around your agency, starting with positioning and then process. DemandOS turns the whole team, not just the founder, into a demand engine, with each role creating content for the level of the buying organization it naturally speaks to. Both are aimed at agencies from $1M to $20M a year.
It is a 30-minute call described as no pitch. You explain what is going on in the agency, Tim helps you see the real problem rather than the symptom you have been treating, and you leave knowing what to fix first whether or not you work together. Use the contact page on timkilroy.com to reach him.
Probably not yet. Tim Kilroy's own guidance is that below roughly $20K a month you need reps and a clear offer more than you need coaching. Past that point, hustle stops being the problem and structure becomes the problem, which is the stage Agency Studio is designed for.
If your main need sits outside sales, positioning and demand, such as pure delivery efficiency or accounting, a specialist in that area may fit better. If you are below about $20K a month, getting reps on a clear offer may matter more than coaching. A short call can help you decide which side of that line you are on.
Tim Kilroy coaches owners of marketing, creative, PR and other service agencies on positioning, pipeline and sales. Tell him what is going on, and he will help you find what to fix first.
